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Twelve Years, Still Ours by leialoo7
Fandoms: Game Changers Series - Rachel Reid, Heated Rivalry (TV)
07 Jan 2026
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Summary
Twelve years after filming their first CCM ad together, Shane Hollander and Ilya Rozanov are asked to return for a follow-up campaign. The offer sparks reflection and conversation about privacy, visibility, and what it means to exist openly as a married couple in the NHL.
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“Okay,” Farah said, brightly. “So. CCM reached out.”
Shane straightened instinctively. He and Ilya were both sponsored by CCM, they had been for years. Would CCM pull their sponsorships now that they were publicly out? Would they only want to keep working with one of them now that they were married and would be playing on the Centaurs together this season?
“They want you two for a new ad campaign,” she continued, eyes sparkling. “A twelve-year retrospective referencing the one you shot together the summer before your rookie year.”